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CONFERENCE 2024
The Luxe Equation: Balancing Investor Preferences for Luxury Hotels Through the Filter of Investment and Profitability Factors
What are the elements that define a luxury hotel experience?
Authenticity, design, location, generous spaces, privacy, and personalized services.
This is just one of the insights we took away from the TopHotel Conference, the largest event in Romania dedicated to the hospitality industry.
During the panel moderated by Elena Dragu, co-founder of Cumulus, Horia Bălan, partner at Norma, presented one of the projects we are collaborating on: Swissôtel, a 5-star hotel in Poiana Brașov. Inspired by its natural surroundings, the hotel incorporates elements of both design and atmosphere from its setting.
The discussion also featured Christophe Chamboncel, Executive Director of Niro Investment Group, and Nina Moldovan, General Manager and President of the Board at Radisson Blu Cluj.